Alanna Gombert- MetaX and Digital Asset Trade Association- On Transparency in Digital Advertising and the First Lobbying Organization for Blockchain Technology

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.4 • 1K Ratings

🗓️ 29 March 2018

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

With a background in the advertising world and the realization that fraud in the digital advertising space amounts to about nine billion dollars per year, Alanna Gombert decided to join Ken Brook, founder of MetaX, in his mission to clean out and make more transparent the digital advertising supply chain.
MetaX has created an unprecedented level of transparency in the digital ad space by creating the first token-curated registry on Ethereum, and here's how it works: there is a list of publisher URLs within the ad chain registry that can be voted in or out of the registry by token holders based on the consensus definition of "quality." That list then becomes a universal whitelist for digital advertisers and buyers. "It's a self-regulation tool where you can report bad actors and vote in quality publishers- all on the construct of just holding a token and using that token to vote," says Gombert.
In addition to MetaX, Gombert was involved with the development of Digital Asset Trade Association (DATA), the first-ever lobbying organization for the blockchain and crypto space. Although still in its infancy, the organization has already expanded from working on state-level to federal-level projects.
Tune in to hear the details, and get in contact by visiting metax.io and digitalasset.org.

Transcript

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0:00.0	Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs.
0:07.8	Future technologies, ways to transform our lives for better or worse, are the focus of this podcast.
0:13.4	Almost here means these technologies are now here and starting to be used, or just around the corner.
0:19.5	From Bitcoin to artificial intelligence, 3D around the corner, from Bitcoin to artificial intelligence,
0:21.9	3D printing, blockchain, virtual reality, and more.
0:32.4	Coming to Dallas, Texas, September 14th, 15th, and 16th, 2018, the Blockchain and Future Tech Expo.
0:40.7	This is going to be a gigantic conference of over 5,000 people.
0:44.9	We're going to be talking about blockchain and its applications.
0:47.8	We're going to be talking about quantum computing, cybersecurity, artificial intelligence,
0:52.0	and several other future technologies that are poised to and
0:56.5	actually changing our lives as we speak. Here's why you should attend. As you may know,
1:01.9	early adopters are the ones that investigated and profited from things like the gold rush in the
1:07.2	1800s, from the dot-com boom in the 1990s, from the internet boom in 2005, from the
1:13.6	smartphone explosion in 2007, from the real estate boom that ended in 2008, and of course,
1:19.6	from the Bitcoin boom that started in 2012. Early adopters act now, they don't wait till later.
1:25.6	They go out west first, and they're covered wagons. They find the biggest gold nuggets.
1:30.3	If you consider yourself an early adopter and you want to find the biggest nuggets, then you owe it to yourself to attend this upcoming conference.
1:37.3	Blockchain is going to affect how we control and store our medical data, how we send money around the world, how we bank, and more.
1:45.9	But artificial intelligence, quantum computing, and cybersecurity will play a pivotal role in our lives as well.
1:52.0	And that's why our next event, September 14th to the 16th at the Dallas Convention Center,
1:57.7	is going to have not only 5,000 plus attendees, but will showcase blockchain,
2:02.6	AI, cybersecurity, quantum computing, and more.
	...

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