Welcome to season 2, episode 4 of the Jordan B Peterson podcast.

I'm Michaela Peterson, Doctor Peterson's daughter and collaborator.

Today, we're presenting a conversation between Dad and Akira the Dawn, a British artist,

musician and DJ, and originator of a new musical subgenre, Meaning Wave, also known as Lofi.

Meaning Wave mixes music and spoken content derived from Dad, as well as other popular

thinkers such as Jocco Willink, currently number one on the Lofi charts, Terence McKenna,

and Alan Watts. Welcome to the Jordan B Peterson podcast. Dad, why did you want to talk with Akira?

Well, I've been following the work that Akira has been doing for about a year. I think you

introduced him to me, actually. I found out about him somehow on YouTube, and he was this

interesting and idiosyncratic person who was producing music of a genre that I wasn't familiar with,

that mixed spoken word with, well, with background music. And it was, it's like a version of hip hop,

although a very calm version, I would say. And he sent it to me, or I stumbled across it,

and I kind of kept an eye on it because I was interested to see if people would respond to that

combination of spoken word, say, from my lectures and music. And he seemed to be serious about

what he was doing, and he seemed to be doing a good job. And so I've been following for about a

year, and he seems to be becoming more popular by all appearances. So I thought it was a good

time to talk to him to find out what he's up to. He just released something called

42 Rules for Life. He'd asked me for an audio recording of all the 42 rules that I had written

originally for Kuroff, from which my book, 12 Rules from Life, and the next book as well,

have been derived. And so that was another reason why it was a good time to talk to him,

because he just released that this week. And I thought it had gone pretty well.

And he's a peculiar and interesting person, and so it's always entertaining to talk to someone

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