The book in scenario of all of the OTAs in the STI world has changed massively over the

cause of the last six, seven, eight years.

When I first started into hospitality, everything was inquire only.

You would go on any of the list in sites, you would go on on any of the open coming

OTAs apart from bookin.com and Expedia, which was back then geared up more towards hotels

and guest houses.

So you were to go anywhere and everything would be inquiry only.

There would be no instant book in feature.

But what happened was that the public and the generation and the generations decided

and told this industry what they wanted.

You just got to look at Amazon, you just got to go and look at the book now, buying

out all of those buttons and this is the way that the world changed.

Airbnb weren't one of the first to move and they brought in instant booking.

And instant booking for the world of vacation right now, STI was unheard of.

A lot of people freaked out, a lot of people refused to adapt but slowly but surely the

more that the rise of Airbnb, the more that the sentiment towards booking process has changed.

And we've noticed a massive shift.

So before where it used to be guest find property, guest likes property, guest sends an email

or a contact request or a booking request, guest waits for an answer for the host to then

get in touch, send an email back, ask a couple of questions and then book is gone.

Airbnb and you've got to just go and look at Brian Chesky and Joe and how they talked

about their one and desire to be a one, two, free book process and they've done this

...