Yo, technology. What is it all about? We get a really big motivational push when we go into new

industries and people tell us we have no position being in those industries. And that drives us as

well, right? It's like, you know, okay, well, that's, you know, that's a motivator for us, right?

We love to hear that, right? Tell us that we don't belong here and we'll'll stay here, and we'll continually try to prove and show why, because we think it's needed,

right? And because we really believe that it's needed as well.

Hello and welcome to Danny in the Valley, your weekly dispatch from behind the scenes and inside the minds of the top people in tech.

I am your host, Danny Ford's in the West Coast correspondent for the Sunday Times.

And this week, we have kind of a funny one. And I find super fascinating.

How about turning CO2, you know, the thing that's frying the planet, into booze?

You heard that right?

Gregory Constantine is the co-founder of a company called, well, they're called Air Company,

which is taking CO2 emissions from industrial processes and

turning them into alcohol.

They have their own brand of vodka, called Air Vodka.

And the long-term plan goes far beyond helping us just get drunk, guilt-free, or making

a smell good.

They also have a perfume, obviously. They want to ramp up operations

so that they can make things like jet fuel same way and do it in a way that is obviously

way more sustainable. And so it's kind of an off-the-wall idea and it's an interesting approach.

It's a bit like Elon Musk starting to go for, you know, premium products like the Roadster until they figure out how to, you know, get production costs down to then target the mass market or things that just require much larger volumes like jet fuel, for example.

So we have Greg to come on and talk about how and why he started his many years couch surfing,

trying to make this idea work, and now finally starting to scale up, having raised some money,

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