All right, whoever you are that just hit play.

Here we are.

This is Jay Brown Yoga Talks podcast.

My name is Jay Brown.

And whether this is your first time listening or your returning friend, I so appreciate that you would take it upon yourself to listen. Thank you.

And I do often wonder about who you are, the person that is listening to this right now.

And why?

Why would you choose to give your attention here?

And I can only imagine that it's because yoga has meant something to you at some time or another.

Enough that you would care to hear me ramble on or talk to other people about it

or reminisce about other times when we used to go to yoga classes in different

contexts that we do now.

And if you've been around of late, you know,

I've been discussing what possible models for success do yoga centers have. So last week we were talking about the future of yoga

being in the boutique fitness model, which I know I think was disheartening to some of us.

And then to others, you know, maybe that's just the evolution of things.

But to some of us, the idea that you can't make it with just a yoga center anymore

and you've got to sell people on a whole bunch of different things and then the yoga

is maybe a little bit disappointing.

But I do not think that is the only future.

And we will be discussing another model today, which I will tell you about shortly.

But I have also mentioned to regular listeners, you'll know this,

...