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slash UK slash AI for people. Welcome to Tech News Briefing. It's Monday, March 10th. I'm

Charlotte Gartenberg for the Wall Street Journal.

Today's new cars have lots of bells and whistles when it comes to tech. Lane sensing, extra screens, windshield wipers that detect rain, interior mood lighting.

And while some drivers love high-tech features, others say it's too much.

Then, artificial intelligence will soon dominate ad buying, but marketers have mixed feelings.

AI tools could boost sales and increase efficiency, but with less transparency.

WSJ reporter Patrick Coffey tells us how advertisers are grappling with the tradeoffs.

But first, is smart tech and cars getting too smart?

WSJ reporter Joe Pinsker finds that some drivers wish their cars were just a little bit dumber.

Joe, my car is not super smart.

So give me a picture here.

How tricked out can a car get?

A car can have a very big touchscreen.

It can have a couple other fun little trimmings like seasonal ambient lighting is something

that's out there these days, night vision perhaps. Also, if one screen wasn't enough in the middle of the

car, you can even have one maybe on the passenger side or in the back seats too. Some of the other

really common things out there today are what are called assisted driving

systems. So things that break the car automatically or are keeping you in the lane. A lot of cars

today also come with apps. You can start them remotely through an app. Some cars have rain-sensing

windshield wipers. So there's sort of a lot of tech throughout the cabin,

...