4.6 • 683 Ratings
🗓️ 2 July 2025
⏱️ 22 minutes
🧾️ Download transcript
Ricardo Ghekiere bootstrapped BetterPic.io from $3,000 to $270,000 monthly revenue in just 12 months, building a $3.2M revenue AI headshot empire with 13 people and zero churn using a one-time purchase model.
His affiliate program converts at 12% (versus the industry standard of 0.5-1%) with just 7 top performers driving $77,000 monthly revenue, while generating $230,000 revenue per employee.
In this episode, Ricardo screen-shares his actual affiliate dashboard and revenue metrics, revealing his 7-channel growth system that compounds SEO, affiliates, and free tools to capture 500 daily leads from a hidden page most competitors can't find.
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0:00.0 | Do you want $270,000 of month in revenue as a new founder? |
0:04.0 | Well, you're about to meet Ricardo at BetterPick. |
0:07.0 | A tool that enables you to create headshots and other content just from images of your headshot. |
0:12.0 | He scaled from $0 to $3.2 million, totally bootstrapped. |
0:16.0 | He's kept full control, but here's the secret. |
0:19.0 | He did this all using three specific growth channels, |
0:23.0 | SEO, affiliates, and free tools. And I said, Ricardo, I want my audience to learn all of this. |
0:30.0 | Tell me how you did it. That's what you're about to learn over the next 20 minutes. Stick around |
0:34.8 | for an unbear advantage. And let's find out how Ricardo added so much |
0:38.4 | revenue so quickly. Hey folks, my guest today is Ricardo from BetterPick. These guys are on to something |
0:44.6 | special. They are building in public at BetterPick.io, helping you get the most beautiful |
0:48.5 | headshot you've ever seen. I mean, people see this headshot. They fall in love with you. They send you money. They just PayPal you money. The second they see your better pick headshot, that's what I hear. |
0:56.9 | 28 million, over almost 30 million headshots already created. Very cool. So we're going to jump into all their growth tactics today. |
1:03.5 | Ricardo, you ready to take us to the top? Yes, sir. All right. Is everything I said true? These headshots are the best they can find anywhere online. |
1:11.4 | Oh, that's what we aim for, I would say. But yes, I would say yes. Oh, look at these beauties. |
1:18.3 | Take us through the product, right? What's the most popular feature here, use case-wise? |
1:24.6 | The biggest use case we've seen is people using them for their Cs. |
1:29.9 | So anything that they're applying for jobs, that would be the biggest use case right now. |
1:35.2 | Second one is social media. |
1:36.5 | So that's where they use as a second most personal LinkedIn, anything related to like, you know, |
1:40.8 | showcasing in public. |
1:42.3 | And third use case is the what what we call the aboutus sections. |
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