Advertising the latest industry under threat from AI, the information reporting that Amazon

now is building AI tools for merchants to generate photos and videos in ad campaigns.

Deirdre Bosa has more on today's tech check.

Hey, D.

Hey Carl, so that story, there's a winner

and there's a loser as well.

And more and more we've been talking about the downside stock impact

of the AI boom, which investors are increasingly

trying to price into companies that could be left behind.

Today Goldman writes in a note, the market is now entering the purview won't be disrupted

stage versus the last few months when investors were really focusing on the companies that were given an AI

HALO effect increasingly in the conversations I'm having with investors here in the Bay Area

There is this idea that Big Tech likely wins again.

That dynamic may be playing out between Amazon's Advertising Unit, which has the

scale and the capital to take full advantage of generative AI, and the smaller ad agencies that don't have that.

The information reports that Amazon is working on AI tools to generate photos and videos that

could help it push more ad formats to smaller sellers,

disintermediating agencies like Onmicom, WPP,

Publicist.

Following that report, Bernstein writes in a note this morning,

how high on the AI Roadkill list should the ad agencies be and

yes that is an actual list that is being put together at Bernstein and there are

...