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among real estate professionals. Hey listeners, it's Bell. Today is Super Bowl Sunday. Before you

huddle up for the big game, we're bringing you an episode of What's New Sunday

we thought you might enjoy. We're taking a look at the other main Super Bowl event, the ads.

This year, artificial intelligence will be front and center, with some of the biggest players

in AI coming off the sidelines as the competition heats up.

If you enjoy the episode, be sure to check out What's News wherever you like to listen.

Now, let's kick off the show.

Hey, What's News listeners. It's Sunday, February 8th. I'm Alex O'Slef for the Wall Street Journal.

This is What's News Sunday, the show where we tackle the big questions about the biggest stories in the news by reaching out to our colleagues across the newsroom to help explain what's happening in our world. On today's show, artificial intelligence is reshaping the advertising industry. We get into the visible and subtle ways AI is changing commercials,

and what it means now that AI companies themselves are getting in on the action.

It's Super Bowl Sunday, which means it's the advertising industry's, well, Super Bowl.

This year, 30 seconds of Super Bowl ad time costs more than $8 million for many companies.

And that's just for the time.

They can spend tens of millions more on making the ads themselves.

So increasingly, companies are turning to artificial intelligence to cut the cost of making an ad.

...