AI Search Is Rewriting SEO: What STR & MTR Operators Need to Know
The Boostly Podcast
Mark Simpson
5.0 • 302 Ratings
🗓️ 19 May 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
👋 Welcome to Boostly, where we give STR and MTR owners and managers the tools, strategies, and support to win more direct bookings.
In this episode, Gil Chan of Crafted Stays and I explore how SEO is changing in the age of AI search. We break down the rise of AEO and GEO, why guests are asking tools like ChatGPT, Gemini, and Perplexity for recommendations, and what accommodation businesses need to do to stay visible.
You’ll learn why deep, niche content matters more than generic landing pages, how schema and crawlability affect AI discovery, why Bing Webmaster Tools should not be ignored, and how AI is becoming the new “influencer” in the booking journey.
Transcript
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| 0:00.0 | Welcome back. We've been doing some really cool podcasts recently and really cool chats around AI agents and AI for like your business. |
| 0:11.3 | And obviously we've been building agents and all that good stuff. But I wanted to pause for a minute on that. |
| 0:17.5 | And there's a the chat to my right on my left, however you're watching, has been |
| 0:21.3 | talking a lot about this online recently. And it's a really cool topic because it's SEO, |
| 0:27.0 | but for the modern day, like from SEO for 2026, SEO for 2007 and how it's all shaping. And it's |
| 0:33.1 | got a new term, just as you're all getting used to what SEO stood for. There's now a new turn that we're going to dig into today and more. |
| 0:40.9 | So Gil, thank you so much for joining us. |
| 0:44.3 | So give us a little bit of context about how you've gone down this rabbit hole. |
| 0:48.0 | Obviously, being based out of San Francisco, you've got literally all of the texts on your doorstep. |
| 0:52.7 | But give us a little context about why you're |
| 0:55.4 | sort of being so enthusiastic about GEO, what it is first and foremost and where you're at to now. |
| 1:02.3 | We're recording this May the 18th, 2026. And it's really important that we stress the date with |
| 1:07.6 | all of us because, you know, if you come at this in December, all of us could be out of date so it's really relevant to to now and where we're so gillia just give us a quick rundown please of where you're all at with all of this going yeah i'm actually first off i like i'm thrilled to be like doing this recording with you i think a lot of a lot of folks on the outside see us as like two different ends of the of the spectrum. But we actually, for a lot of folks don't know, |
| 1:31.0 | like Mark and I, we, we collaborate and we talk quite often. We're multiple mastermind groups or |
| 1:36.9 | kind of like chats and we talk about AI quite a bit. So I think a lot of folks don't know the other |
| 1:43.0 | side of of that collaboration. |
| 1:45.1 | Yeah, no, 100%. |
| 1:45.9 | The amount of people who, like, when I tag you on stuff, |
| 1:49.9 | or like we talk about each other and they go, can you talk to Gil? |
| 1:53.1 | He's like, your competition. |
| 1:54.3 | I'm like, no, we chat a lot. |
| 1:57.1 | I've done this since day one. |
... |
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