Marketplace Morning Report's new Skin in the Game series explores what we can learn about

money and careers from the $300 billion video game industry. Plus, here how an Oakland-based

program helps young people get the skills they need to break into this booming industry.

Listen to Skin in the Game and more from the Marketplace Morning Report wherever you get your

podcasts.

When AI comes for your career from American public media, this is Marketplace Tech.

I'm Megan McCarty-Karino.

This week we're exploring what it looks like when generative AI comes to work in our series AI

on the job. We've talked about how tools like chatbots are making some workers better at their jobs.

But what would it mean for this technology to completely take over some work?

That was a real fear for Carrie Harrison, a UK-based copywriter we heard from last episode

after she learned of an early AI system that her clients were using to generate email

subject lines back in 2017. I just remember thinking, oh my goodness, what does this mean for me

as a writer and perhaps my days are numbered. That's when she started learning how to use AI

in her work and now trains and consults other copywriters and businesses interested in using

tools like chat GPT. She says it's helped mostly with basic tasks like creating an outline

or getting over writer's block. But when it comes to work like creating original ad campaigns,

it just can't do that because everything it creates is a regurgitation as it were.

But having AI do the basics is enough for some. I've spoken to people who are using these tools

to write their blogs and to write their newsletters and they're happy with that outcome.

And it's already enough for some employers, even deep pocketed ones like Disney.

The studio recently confirmed it relied on AI to generate much of the opening credit art

...