AI is not your strategy: Author and business advisor Brian Evergreen explains why vision comes first
GeekWire
GeekWire
4.8 • 127 Ratings
🗓️ 21 May 2026
⏱️ 24 minutes
🧾️ Download transcript
Summary
Brian Evergreen worked in AI at Microsoft from 2016 to 2023, including a role helping Fortune 500 executives develop their AI strategies. He kept seeing the same pattern: most of those projects were failing. He set out to figure out why, and the answer became his book, Autonomous Transformation. In this live recording for GeekWire's Agents of Transformation series, presented by Accenture, Evergreen explains what companies keep getting wrong, and why vision matters more than technology.
With GeekWire co-founder Todd Bishop. Edited by Curt Milton.
See omnystudio.com/listener for privacy information.
Transcript
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| 0:00.0 | We talk a lot about the future of work. We talk a lot about where things are headed from a reactive perspective. |
| 0:08.5 | When you talk about it that way, you're resigning and saying, I hope that whoever builds that future, |
| 0:12.7 | that there's a good place for me and my organization in it. So instead I say, no, we're at a moment in time |
| 0:17.6 | where we all know there's this inflection point where we need to make some |
| 0:21.8 | strategic decisions. So what is the future that you want to be and what future of work do you |
| 0:26.5 | want to build for yourself in your organization or your department? And then what would have |
| 0:30.7 | to be true for you to be able to do that? Hello and welcome to the Geekwire podcast. |
| 0:48.6 | I am Geekwire co-founder, Todd Bishop, and we are coming to you this week from El |
| 0:53.7 | Goucho Restaurant in Bellevue, |
| 0:55.8 | Washington. This is Geekwire's Agents of Transformation Series. We're hosting it in partnership |
| 1:01.4 | with Accenture, and I'm very pleased to welcome here for this dinner audience of Exensure and Microsoft |
| 1:08.1 | executives, Brian Evergreen. Brian, it's great to have you here. |
| 1:12.6 | Thank you. |
| 1:13.6 | It's great to be here. |
| 1:15.6 | Brian Evergreen is a strategist, author, and technology executive who spent his career at the intersection of AI and organizational leadership, |
| 1:24.6 | including stints at Accenture and AWS and Microsoft. |
| 1:28.3 | I want to talk about your experiences at those companies later on, Brian. |
| 1:32.3 | Microsoft, you served as USAI Strategy Lead and later ran Autonomous AI Co-Innovation in Microsoft Research. |
| 1:39.3 | He wrote the book, Autonomous Transformation, Creating a More Human Future in the Era of AI, which will form |
| 1:46.3 | the basis for much of our conversation tonight. |
| 1:49.4 | And the thing that makes his perspective in the book especially interesting right now is |
| 1:54.7 | that you actually wrote this before ChatGPT launched. |
... |
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