I call it like a be your pet, you know, like your pet dog, you know, like something you love and cares for you.

And then I think the brands have to have their own AIs.

And I think these AIs connect.

And so that's where we look at it as we call it the digital twin is that ultimately the brands have a digital twin of you as a representation of how you engage with their brand.

And when your digital twin shows up, you can connect with theirs and they will get things done for you.

I'm Mary Long and that's Rob Lucasio, founder and CEO of Life Person, a tech company that uses artificial intelligence to help brands talk to their customers.

If you've been on a web chat with a customer service spot, you've probably used its technology.

Ricky Mulvey caught up with Lucasio to talk about why your interactions with companies could soon change drastically.

How Lucasio is navigating a stock price drop of more than 90 percent, well also facing an activist campaign threatening his job.

And the way his natural language processing could transform how we communicate with, wait for it, animals.

It's gonna get pretty weird, but it is a very fun ride.

Right now going into 2023, what are what are some of the use cases for for live persons products where where could I specifically have encountered it?

Sure, so we provide all the messaging AI platforms for some of the large brands in the world.

So if you're on Delta Airlines or Verizon or United Healthcare or Home Depot and your messaging or chatting, that's our platforms.

I was gonna ask where you can fit in the competitive landscape with call centers and other AI chat products, maybe even companies like Twilio.

Yeah, so we were the first out seven years ago, we pioneered the messaging platform and my goal back then still holds today is that I want to get rid of the traditional 800 number.

I want to kill, I used to kill the 800 number. I just think this idea of talking by voice, pressing one, two, three, what we call an IVR should be gone.

And that's what I've been after for the last seven years. Messaging went a long way. We added a lot of AI into it.

But now a generative AI, like there's a path now to kill it once and for all.

Well, in part of that path for you involves this new product where voice is back into calling and in human speaking with essentially AI chat bots and getting real time reaction.

Obviously all the generative AI stuff makes it the machine understand natural language better than ever before.

The other part of that is the data set that's gonna power that and the next part is the actions like I want to make it I want to buy something and there's got to be actions off of that, which generative AI itself doesn't quite do that.

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