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Marketplace Tech

AI is hard at work in Hollywood

Marketplace Tech

Marketplace

News, Technology

4.51.3K Ratings

🗓️ 10 March 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

The 95th Academy Awards on Sunday is sure to feature plenty of glitz, glam, awkwardly cut-off speeches and artificial intelligence. The technology is becoming a bigger and bigger part of filmmaking, in ways that not everyone is thrilled about. It’s something Joshua Glick, a visiting associate professor of film and electronic arts at Bard College, wrote about recently for Wired. Marketplace’s Meghan McCarty Carino spoke to Glick about the many ways Hollywood employs artificial intelligence.

Transcript

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0:00.0

And the Oscar goes to the Faceless Artificial Neural Network.

0:07.0

From American Public Media, this is Marketplace Tech.

0:10.2

I'm Megan McCarty-Karino.

0:11.9

The 95th Academy Awards this Sunday are sure to feature plenty of glitz and glam, awkwardly

0:28.6

cut-off speeches and artificial intelligence.

0:33.2

The technology is becoming a bigger and bigger part of filmmaking in ways not everyone is

0:38.9

thrilled about.

0:40.2

It's something Josh Glick wrote about recently for Wired.

0:43.4

He's a visiting associate professor of film and electronic arts at Bard College, and

0:48.4

he argues AI may not be the villain some in Hollywood imagine it to be.

0:53.5

AI is part of the toolbox of animators, VFX supervisors, computational artists, digital

1:01.6

faces, imagery of crowds for large battle scenes, things like that.

1:07.6

And then also, even for the realm of documentary, there are some documentaries using these tools

1:13.2

for particular ends.

1:14.8

So a film like Welcome to Chechnya uses deep fake technology to essentially provide

1:20.6

a kind of protection for the vulnerable on-screen subjects in the film.

1:26.5

And a recent Andy Warhol documentary also uses these tools to create a kind of synthetic

1:33.8

voice of Andy Warhol to great effect.

1:39.2

And for those who have concerns about where this could be going, what are kind of the

1:45.1

basis of those concerns?

1:46.9

I mean, certainly the idea that this technology will just get so good that it will replace all

1:53.8

kinds of creative labor, right?

...

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