AI Is Costing Companies More Than the Employees It Replaced
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 19 June 2026
⏱️ 81 minutes
🔗️ Recording | Apple Podcasts | RSS
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| 0:00.0 | Does your experience with AI sound a little something like this? |
| 0:03.1 | You've been prompting for 20 minutes. |
| 0:04.8 | The output is polished, confident, and completely useless. |
| 0:08.5 | That's what happens when AI doesn't know anything about your business. |
| 0:11.6 | HubSpot's AI works with your actual customer data. |
| 0:14.5 | Every interaction and every signal your team has generated over time. |
| 0:17.9 | So instead of prompting and hoping, you ask once and ship it. Check out HubSpot.com, |
| 0:22.8 | the agentic customer platform for growing businesses. So Neil, did you know, did you know that 50,000 |
| 0:28.5 | years ago, humans became way more successful because of this? So you would think that 50,000 years |
| 0:33.5 | ago versus now our brains would be bigger, right? Would you say they're bigger? Like, I would have thought we'd have bigger brains by now, right? You're talking about the size of the brain or the usage of the brain? The size of the brain? I never really thought about if our brain was going to get bigger or smaller. Yeah. So we have roughly the same amount of horsepower we did 50,000 years ago. So this guy wrote this book, Matt Ridley, right? So British biologists |
| 0:55.3 | looked at 200,000 years. Okay, so 200,000 years of human history. So for 200,000 years, |
| 1:01.2 | anatomically modern humans walked around with the same brain you have right now. So same skull-sized, |
| 1:05.9 | Neil, same neural architecture, same raw capacity for language, planning abstract thought. But for roughly 190,000 of those years, almost nothing happened. |
| 1:13.6 | So generation after generation lived and died inside the same Stone Age toolkit, |
| 1:18.6 | their great, great grandparents had used. |
| 1:20.6 | So no microwave, right? No Wi-Fi, no nothing, no car, right? |
| 1:24.6 | Then somewhere around 50,000 years ago, the line on a chart of human |
| 1:28.4 | progress started to tick upward. Then it bent, then it exploded. The question Ridley spent years on |
| 1:33.4 | was the only question, was the only question that mattered. So what changed? It was not the brain, |
| 1:37.5 | Neil. The brain had been the same for 190,000 years. It was not language when it existed |
| 1:41.4 | long before the takeoff. It was even before agriculture, which only arrived 10,000 years ago. So what changed, Neil, was this. And this is how it applies to business overall, okay? I'm going somewhere with this. So what change was that humans started trading with strangers. And when you start to trade with each other, you start to also trade ideas too. And the velocity of trading ideas so two ideas that develop |
| 2:02.5 | in isolation came into context so you and i will make it like an idea baby for example right so the whole |
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