AI Changes the SEO Game for Marketers

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 9 May 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Generative AI chatbots have changed the way people search online, making SEO tactics less effective. WSJ’s CMO Today reporter Patrick Coffee explains how marketers are changing up their work. Plus, UnitedHealth Group says it has over 1,000 uses for AI. Enterprise tech reporter Isabelle Bousquette says that includes processing insurance claims, and the company is treading carefully. Julie Chang hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Race the rudder, raise the sails, raise the sales!
0:05.0	Captain, an unidentified ship approaching. Over.
0:07.0	Roger that. Wait, is that an enterprise sales solution?
0:13.0	Reach sales professionals, not professional sailors.
0:17.0	With LinkedIn ads, you can target the right people by industry, job title, and more.
0:21.4	To get £100 off your first campaign, go to LinkedIn.com slash lead to claim your credit.
0:26.6	That's LinkedIn.com slash lead. Terms and conditions apply.
0:30.2	Hey, TNB listeners. Before we get started, heads up. We're going to be asking you a question at the top of each show for the next few weeks.
0:38.1	Our goal here at Tech News Briefing is to keep you updated with the latest headlines and trends on all
0:43.8	things Tech. Now, we want to know more about you, what you like about the show, and what more
0:49.5	you'd like to hear from us. We already asked you about some corners of tech you might be interested in. Now,
0:55.9	we've got a few others in mind, biotech, data science, robotics. Let us know what sparks your
1:02.4	interest. If you're listening on Spotify, look for our poll under the episode description,
1:07.1	or you can send an email to tNB at WSJ.com.
1:12.1	Now on to the show.
1:17.2	Welcome to Tech News Briefing. It's Friday, May 9th. I'm Julie Chang for the Wall Street
1:22.1	Journal. United Health Group says it's turning to artificial intelligence for a thousand use cases.
1:29.5	But when it comes to processing claims, it's treading carefully.
1:34.3	Plus, how Gen. AI chatbots are upending internet search and how marketers are responding.
1:50.7	But starting with United Health. The company says it now uses AI for a thousand applications across its insurance, health delivery, and pharmacy units. This comes as it,
1:56.5	and the broader industry face growing scrutiny over health insurance practices. In December,
2:01.7	United Healthcare CEO Brian Thompson was shot and killed in a targeted attack. Separately,
	...

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