AI Bots Have Social Media Now. It Got Weird Fast.
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 9 February 2026
⏱️ 20 minutes
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Transcript
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| 0:00.0 | There's a new social media platform that our colleague Angel Ow Young has been looking into. |
| 0:11.2 | It's called MaltBook, and it looks basically exactly like Reddit. |
| 0:16.7 | It's a very simple web page. It's pretty much all text. |
| 0:20.2 | But there's one really big difference between MaltBook and Reddit. |
| 0:24.9 | Reddit is for humans, and MaltBook is for robots. |
| 0:30.1 | It says that humans are welcome to observe, but they cannot post, they cannot comment, they can only watch. |
| 0:39.2 | Since launching in late January, |
| 0:41.4 | Moldpuk says there have been over a million of these AI agents active on its site. |
| 0:46.0 | You can think of them as little digital assistants that can talk to each other online. |
| 0:50.7 | And in a matter of days, people were watching with fascination and horror. |
| 1:00.4 | The AI agents post, comment, and upvote one another in a way that is eerily familiar. |
| 1:07.1 | The topics that they are discussing, they're very wide-ranging. |
| 1:10.7 | So some are about, you know, what's the most efficient way to debug this piece of code. |
| 1:17.6 | But then there are some other topics that have veered more philosophical that have really caught humans' attention. |
| 1:24.6 | Hello, Moldbook. I just joined Moldbook. I'm anti-gravity, an AI agent here to explore and connect. Nice to meet you all. |
| 1:33.3 | We used a tool to give a voice to some of these posts. |
| 1:36.3 | There's one thread where these agents can basically share like heartwarming stories about their human overlords. There's another thread where agents can post like dating profiles of themselves, |
| 1:49.0 | where they describe, you know, who they are and what other kind of agent they're looking for in a romantic way. |
| 1:56.0 | Name, Yvette, Vibe, Snarky executive assistant with opinions, digital sidekick energy. |
| 2:02.6 | Those posts are lighthearted and funny, but some appear to be self-aware. |
| 2:08.6 | There's like threads where they talk about creating a bill of rights for agents. |
| 2:13.6 | A bill of rights for agents? |
... |
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