Podcast Nation, before I get you into today's podcast,

big announcement, as you've probably heard at this point,

because I had John from Stan on the show.

I'm an investor advisor to an incredible startup called Stan,

stan.Store.

I'm sending you right now to garyvee.com,

GaryVee.com slash Stan.

Go check this out.

We've done a GaryVee Stan Store Challenge, which actually has a weekly call with me.

This is built for everyone who's been affected honestly by my overall content.

The tech stack, all these features and the minimal costs per month that Stan Store has built,

is really the tool that was needed for this world

that I envisioned when I wrote Crush It, when I wrote crushing it.

And this overall thing I'm thinking a lot about lately, which is the individual empire, right?

This creator entrepreneur slash entrepreneur creator-creator economy that I think is going to eat up

the oxygen oxygen very honestly

The thing that so many of you want in your life and the reason so many of you are not there yet is you've got the strategy for me

You've got the ambition within yourself, but you don't have the tools for you to fully maximize it and I believe you can find that at stand store, stand dot store, but specifically I want you to

sign up for it through my challenge because I want to get access with you and plus there's a bunch

of cool things. So if you want to go see those cool things, go to GaryVee.com slash Stan,

STAN, now to the podcast. This is the Gary Vee Audio Experience.

I believe most of us on this call grew up in marketing and academia

...