Hi and welcome to Bladermore's podcast series, Centre Stage. My name is Jamal Dayes and I'm a

director of Digital at Bladermore. On Centre Stage, we tackle the issues that business communicators face,

from investor communications to ESG to employee engagement and brand. In this episode, we're going to be

talking about artificial intelligence, otherwise known as AI, and the impact it's having on corporate communications.

And today I'll be joined by Anthony Coombs, creative director here at Bladermore.

Hi, Ann.

I think before we dive into this episode, it's probably worth just kind of bringing things

back to basics.

I think there's a lot of interest around AI and it's getting a lot of attention grabbing

headlines at the moment, everything from chat GPT taking over all of our jobs to the kind of

doomsday scenario of robots replacing humans. It's really important to distinguish that there are

kind of four different types of AI and really there are only two that are having a real meaningful

impact in the way that we work today.

So those two are reactive machines, which is basically AI with no memory, just able to number crunch incredibly quickly.

So if you think about Netflix or Spotify being able to give you curated playlists, but based on analyzing every song or film you've ever watched, that is a reactive machine. We then have limited memory AI.

So this is the kind of AI that does improve over time,

a bit like how our brains develop as children, so those neurons all connecting.

And this AI is seen in chatbots and self-driving cars,

AI that effectively is learning as it goes,

as well as remembering what's gone on before and then

using that to predict what might happen in the future. So that's a really interesting form of

AI which is still fairly new in terms of the way it's starting to get used today, but obviously

...