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Hi everybody, Cheryl Ackison here. Welcome to another edition of Full Measure After Hours.

Today, amid so many business and economic tragedies of the COVID-19 shutdowns, we take a look at businesses that boomed.

When you're in the middle of a cultural sea change, really an earthquake when we're talking about all that's happened,

in the last two years or so, the COVID pandemic, the shutdowns, the vaccine mandates, the change in our culture, our work, our economy, our global relationships.

Well, I guess you can know that you're in the middle of something really big, but what the permanent changes are will not be very clear until we look back, maybe even decades down the road.

And I started thinking about the other huge changes in American culture and what prompted them.

And that's related to the cover story this week on full measure, that is Sunday, November 7th.

First of all, I started out looking into what industries and businesses did well during the pandemic, because we already know about the devastation and all the restaurants and health clubs and small businesses that went belly up.

But there hasn't been a whole lot of reporting on all of the industries and businesses and the new businesses that emerged and the ones that did well as a result of the pandemic.

Those that were for whatever reason positioned well for this catastrophe or who moved quickly and took advantage of the new realities we found ourselves operating in.

So as I was looking into the hard numbers, how much money, certain industries and sectors made during the COVID-19 shutdowns, for example, I started thinking about major sea changes and I spoke to economist Peter Marisi, who also talked about all of this.

He brought up World War II.

He said that the COVID shutdowns have spurred transformative changes in the American economy and society, much like we saw during and after World War II.

Radar, he said, is really nothing but television and television technology was languishing early on in the late 1930s kind of waiting to happen as he put it.

But the burst of usage during World War II of technologies that make TV possible caused it to really just burst right out after World War II.

There was a device called the cavity magnetron, which generated microwaves for advanced radar war technology during World War II.

According to some research, I found it said the cavity magnetron, this device not only proved essential in helping to win World War II, but it also forever changed the way Americans prepared and consumed food.

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