AEW will always be the number 2 company in professional wrestling unless they sign Bill Goldberg

and put him over the entire elite in a 90 second squash match. Let's talk about it.

I'm Andy Murray from What Culture and no, I don't actually think Goldberg should come to AEW

and squash the elites, although the internet's reaction to that would probably make it worth it,

to be honest. No, the secret sauce that will take AEW to the next level in wrestling in general

and try and make an attempt at least, its toppling WWE's all conquering empire is very simple,

in theory, but very difficult to achieve. In order for AEW to go full Neil Armstrong and take

that giant leap, it needs to create a giant mainstream star that catches on with the wider world

beyond the wrestling bubble. To begin, let's take a quick broad look at American wrestling as a whole.

WWE is number 1, that's not my opinion, that is a fact. You look at every single business metric

and this company just crushes everything else across the board, I'm talking viewership numbers,

I'm talking ticket sales, I'm talking live event gates, I'm talking online reach, WWE is up here

and everyone else is over here somewhere. And that doesn't mean you have to like the WWE

product, you certainly don't, in fact you're free to hate it if you want, that's entirely up to you.

But it should be said that with WWE's business doing well at the moment,

the company's programming is being received a lot more positively, since Vince McMahon went out,

his head of creative and triple h came in as a good vibe by WWE in general, and you haven't

always been able to say that over the past 20 or so years. It seems like every single premium

live event breaks records in some shape or form for that specific brand, and WWE is breaking

live gate records all over the place as well, and ratings are pretty damn healthy at the moment too,

and you know buzz isn't something that's always measurable, you can't sit here and go yes,

you have 100 buzz and you have 64 other company, but to say WWE's pretty hyped up right now,

...