Aeromexico Offers DNA-Based Discounts on Flights
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 28 January 2019
⏱️ 5 minutes
🧾️ Download transcript
Summary
Today is Monday, January 28, and we’re looking at Areomexico.
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Transcript
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| 1:05.5 | Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Monday, January 28. A lot of great things |
| 1:13.1 | originated in Mexico. Maybe even you. At least that's the idea behind Aero Mexico's latest campaign. |
| 1:20.9 | Several months ago, Aero Mexico's ad agency Ogilvy produced a commercial trolling Donald Trump's |
| 1:26.6 | anti-Mexico rhetoric, and they used |
| 1:29.1 | genetic testing to do it. Mexico's national airline visited the tiny town of Horton, Texas, |
| 1:35.8 | about 60 miles outside of Houston. The airline asked residents there whether they had any |
| 1:41.0 | desire to travel to Mexico, and how they felt about the country in general. |
| 1:46.4 | Spoiler alert, not great. |
| 1:48.9 | Do you like tequila? |
... |
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