This is the Gary V. Audio Experience.

I've been trying to think about a lot of different directions of where I wanted to go with this talk.

I'm very obsessed with the word context.

It's my single favorite word in the world.

I think people pay way too much attention to content, which is massively important.

I think a lot of us have heard content this king.

All those kind of things, but I really do believe that context is a single most important word in the world we live in now because there's so much noise.

Understanding the room or the platform or the nuances of the event or anything in life is massively important.

The context of this talk is super important to me because a lot of people in a different chapter live in their lives than let's say a lot of the audiences that I already talk to.

I'm going to take a little bit of a different turn with this talk today.

I always start with this.

So I suck shit at 99.9% of the things in the world.

And that's like a fun thing to get in the lab, but it's actually shockingly true.

I was a solid F student in school and I'm not kidding.

I think when I tell people that I was a D&F student, people laugh like, ha ha, because I had success.

And they think I mean bees and seas.

No, I mean these nests.

I was really bad at school mainly because since time I can remember, which is like, you know, three, I've always wanted to sell stuff.

I'm a businessman through and through.

And I think about why have I been able to be successful, even though everything that led up to let's say when I was 18 years old on paper, traditionally the way we score, lent itself to make people believe that I wasn't going to be successful.

And then I started thinking about the world we live in.

And then I started thinking about wow, you know, I'm living a 1% life.

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