Advice Line with Tariq Farid of Edible Arrangements

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 6 November 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new industry while ushering in the next generation of leadership at the company.

First, we hear from Jake in Virginia who’s wondering how he can make his Filipino-inspired banana ketchup mainstream in America. Then, Heather in Sweden wants to know if she should change the name of her luxury polar voyage company to distance themselves from cruises. And, Ryan in Texas wants to know how he can bump up his revenue without losing his company’s highly personalized customer service.

Thank you to the founders of Fila Manila, Minimal Impact Cruises, and Kong Screen Printing for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Edible Arrangement’s founding story as told by Tariq on the show in 2017.

This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Robert Rodriguez.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wonderly Plus in the Wondery app or on Apple Podcasts.
0:10.3	I know from all the people I've interviewed that hiring people with the right background is one of the most important steps in building a company.
0:18.8	Spend more time interviewing candidates to check all your boxes.
0:22.6	Less stress, less time, more results now with Indeed sponsored jobs. And listeners of this show
0:29.0	will get a 100-pound sponsor job credit to help get your job the premium status it deserves
0:35.4	at Indeed.com slash how I built. Just go to indeed.com slash
0:41.5	how I built right now and support our show by saying you heard about Indeed on this podcast.
0:48.4	Indeed.com slash how I built. Terms and conditions apply. Hiring, do it the right way with indeed. Startups move
0:57.7	fast, and with AI, they're shipping even faster and attracting enterprise buyers sooner. But big deals
1:05.7	bring even bigger security and compliance requirements. With AI changing regulations and buyers' expectations, Vanta knows what's needed and when,
1:16.5	and they've built the fastest, easiest path to get you there.
1:20.2	That's why serious startups get secure early with Vanta.
1:25.1	My listeners can get $1,000 off at Vanta.com slash H-I-B-T. That's V-A-N-T-A-com slash
1:36.4	for $1,000 off. The origins of this podcast were once just a dream. That dream turned into the podcast and business
1:47.3	you're listening to today. Taking your business to the next level is a dream lots of us share,
1:53.2	but too often it remains just a dream. We hold ourselves back thinking, what if I don't have the
1:58.5	skills? What if I can't do it alone? Turn those what
2:02.2	ifs into why not and help your business soar with Shopify. Turn those what ifs into why
2:10.4	not and keep giving those big dreams the best shot with Shopify. Sign up for your one pound
2:16.4	per month trial and start selling today at
2:19.1	Shopify.c.c.c.u.com.uk slash built.
	...

Transcript will be available on the free plan in 10 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.