Advice Line with Stacy Madison of Stacy’s Pita Chips

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 16 October 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Stacy’s Pita Chips co-founder Stacy Madison joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Stacy talks about her hard-won experience of knowing when to stick with an idea… and when to walk away.

First up, Sam wants to figure out how to leverage his popular pizza instagram account into the go-to place for men to learn how to bake. Then, Alex wants to know how to make his Peruvian pisco brand stand out in a relatively unknown liquor category. And finally, Stephanie is eager to learn how she can rejuvenate what had been her family’s 88-year-old candy business.

Thank you to the founders of Dough Guy, SUYO, and Stuckey’s for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to go back and listen to Stacy’s episode from 2019 where she shares how a decision to make chips with the leftover pita from her sandwich cart led to a multi-million dollar snack category that didn’t exist before her.

This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Robert Rodriguez.

You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.3	You just realized your business needed to hire someone yesterday.
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0:29.5	and the process was amazing because I actually used Indeed. There's no need to wait any longer.
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0:45.5	Indeed.com slash how I built. Just go to indeed.com slash how I built right now and support our
0:53.8	show by saying you heard about Indeed on this podcast.
0:57.2	Indeed.com slash how I built. Terms and conditions apply. Hiring, Indeed is all you need.
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1:48.5	If you run a small business, you know there's nothing small about it.
1:53.2	As a business owner, I get it.
	...

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