Advice Line with Pete Maldonado and Rashid Ali of Chomps
How I Built This with Guy Raz
Guy Raz | Wondery
4.7 • 31.4K Ratings
🗓️ 19 February 2026
⏱️ 50 minutes
🧾️ Download transcript
Summary
Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his fresh-made frozen pies. And Josh from Indiana wonders how to go all-in on his small mouth bass lifestyle brand without overhauling his family’s lifestyle.
Plus, Pete and Rashid reflect on the ‘protein-ification’ of our food, and how a scare last year reaffirmed the importance of doing right by the customer — no matter the cost.
Thank you to the founders of Yadi’s Artisanal Empanadas, Noble Pies, and Achigan for being a part of our show.
If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Chomps founding story as told by Pete and Rashid on the show in 2023.
This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
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| 0:00.0 | I heard this stat recently that really stuck with me. Most businesses only use 20% of their data. |
| 0:08.4 | That's like reading a book with most of the pages torn out. How can you get the full story? And where's the other 80% of that data? |
| 0:17.1 | It's trapped in emails, buried in call logs and chat transcripts where businesses can't use it. |
| 0:23.7 | That's where HubSpot comes in. Their customer platform brings everything together so you can get the |
| 0:29.7 | full story, because when you know more, you grow more. Visit HubSpot.com to get started. |
| 0:40.3 | One of the things about my job interviewing hundreds of founders is that I try a lot of products. I'm always looking around for interesting brands. |
| 0:45.3 | But sometimes when I'm about to order something and I don't have my wallet on me, I'm trying to remember all the details and it's really and annoying, trying to fill out all that stuff again and again. |
| 0:57.2 | And that's when I see it, that purple pay button that has all of my information saved, making checkout as simple as a tap on my screen. |
| 1:07.8 | Shopify is the commerce platform behind millions of businesses around the world, with world-class |
| 1:13.9 | expertise and everything from managing inventory to international shipping to processing |
| 1:19.1 | returns and beyond. See less carts go abandoned and more sales go with Shopify and their shop pay button. |
| 1:29.4 | Sign up for your one pound per month trial today |
| 1:32.1 | at Shopify.com. |
| 1:34.0 | UK slash built. |
| 1:36.4 | Go to Shopify.com. |
| 1:38.3 | com. |
| 1:38.4 | UK slash built. |
| 1:40.7 | That's Shopify. |
| 1:41.5 | dot co. |
| 1:42.7 | dot UK slash built. That's shopify.com.uk.uk slash built. |
| 1:51.2 | Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place |
| 1:55.6 | where we help try to solve your business challenges. Each week, I'm joined by a legendary |
... |
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