Advice Line with Niraj Shah of Wayfair

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 30 October 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wayfair co-founder Niraj Shah joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs about how to bet on themselves – and define themselves to consumers. Plus, Niraj explains why Wayfair is expanding into large-format brick-and-mortar stores.

First up, Valerie in Washington, D.C., is looking for a better way to educate consumers about her dehydrated chicken stock. Then, Bree in Utah wants to know when to seek investment in her improved mineral sunscreen brand. And finally, Tess in San Antonio is wondering if she should quit her day job and go all-in on her networking and accommodation app for solo women travelers.

Thank you to the founders of Cookstix, Daily Shade, and HerHouse for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to go back and listen to Niraj’s original episode from 2018, where he shares how he and his college roommate Steve Conine turned 250 single-product websites into one giant billion-dollar brand.

This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.

You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.0	I know from all the people I've interviewed that hiring people with the right background is one of the most important steps in building a company.
0:18.2	Spend more time interviewing candidates to check all your boxes.
0:22.1	Less stress, less time, more results now with Indeed sponsored jobs.
0:26.7	And listeners of this show will get a $75 sponsored job credit to help get your job the premium status it deserves at Indeed.com slash built this. Just go to indeed.com slash built
0:42.0	this right now and support our show by saying you heard about Indeed on this podcast.
0:48.3	Indeed.com slash built this. Terms and conditions apply. Hiring, do it the right way with Indeed. If you run a small
0:57.7	business, you know there's nothing small about it. As a business owner, I get it. My business is and has
1:04.6	always been all-consuming since I started it. Every day there is a new decision to make and even the smallest decisions
1:12.2	feel massive. Well, Shopify is a commerce platform that gets what running a small business is
1:18.8	like because Shopify was once one too. It's the right platform with all the tools you need
1:25.3	to be successful. Shopify.
1:32.3	Get all the big stuff for your small business right with Shopify.
1:38.9	Sign up for your one pound per month trial and start selling today at Shopify.com. UK slash built.
1:41.3	Go to Shopify.com.
1:50.7	.uK. built to Shopify.com.uk.uk slash built. Shopify.com.com.uk slash built. Hello and welcome to the advice line on how I built this lab.
2:02.9	I'm Guy Raz.
2:03.7	This is the place where we help try to solve your business challenges.
2:07.6	Each week, I'm joined by a legendary founder, a former guest on this show who will help me try to help you.
2:13.4	And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you like help with. All right, let's get to it. Joining me today is Neeridge Shaw, CEO and co-founder of Wayfair.
2:35.3	Neeridge, welcome back to the show.
	...

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