Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 7 August 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chesapeake Bay Candle and Blueme founder Mei Xu joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Mei shares the importance of businesses meeting people everywhere they shop.

First, Sasha, who started a gourmet pot pie company in Brooklyn, New York, asks how to find the right co-founder who can do the things she can’t. Then, Tara from Dubai, Saudi Arabia wants to know whether to market her towel dress directly to consumers. And finally, Lindsay in Grand Rapids, Michigan needs advice on how to get her online curriculum in front of more school districts.

Thank you to the founders of Aunt Ethel’s Pot Pies, Dry Dolly, and Math Medic for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to the Chesapeake Bay Candle story as told by Mei on the show in 2017.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Kwesi Lee.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.3	You just realized your business needed to hire someone yesterday.
0:14.9	How can you find amazing candidates fast?
0:17.9	Easy. Just use Indeed.
0:20.2	Stop struggling to get your job posts seen on other job sites. Indeed's fast. Easy. Just use Indeed. Stop struggling to get your job posts seen on other job sites.
0:24.1	Indeed's sponsor jobs helps you stand out and hire fast. I was looking to hire someone recently
0:29.5	and the process was amazing because I actually used Indeed. There's no need to wait any longer.
0:35.5	Speed up your hiring right now with Indeed. And listeners
0:39.1	of this show will get a 100 pound sponsor job credit to get your jobs more visibility at
0:45.5	Indeed.com slash how I built. Just go to indeed.com slash how I built right now and support our
0:53.8	show by saying you heard about Indeed on this podcast.
0:57.2	Indeed.com slash how I built. Terms and conditions apply. Hiring, Indeed is all you need.
1:04.9	As a founder, you're moving fast toward product market fit, your next round, or your first big enterprise deal.
1:13.1	But with AI accelerating how quickly startups build and ship, security expectations are
1:18.8	higher, earlier than ever. Getting security and compliance right can unlock growth or,
1:25.0	if you wait too long, stall it. With deep integrations and automated workflows
1:30.2	built for fast-moving teams, Vanta gets you audit-ready fast and keeps you secure with continuous
1:37.4	monitoring as your models, infrastructure, and customers evolve. Fast-growing startups like
1:43.5	Langechain, writer, and cursor trusted Vanta to build a scalable, and customers evolve. Fast-growing startups like Langchain,
1:44.7	writer, and cursor trusted Vanta to build a scalable foundation from the start.
1:50.3	I love that over 10,000 companies from startups to huge enterprises trust Vanta
	...

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