Advice Line with Marcia Kilgore of Beauty Pie

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 19 June 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty and risk.

Today, we meet Victor in Fort Worth, the co-founder of a Mexican-style sweets and treats venture who wonders if he should focus on expanding brick-and-mortar operations, retail presence, or both. Then Lydia in Seattle, a former disease researcher who is ready to grow her small batch botanical skincare line, but needs help overcoming her fear of failure to get to the next step. And Jack in San Francisco, the founder of a custom bike bag and accessories brand who’s trying to figure out how to maintain customer excitement throughout the entire purchasing process so as not to lose momentum.

Thank you to the founders of Sol Dias, Clērstory, and Wompy Bikes for being part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Marcia Kilgore’s original How I Built This episode as told by Marcia on the show in 2018.

This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wonderie Plus in the Wondery app or on Apple Podcasts.
0:10.4	AI might be the most important innovation ever.
0:13.5	It's storming every industry, with literally billions being invested.
0:17.2	So buckle up.
0:18.2	The problem is that AI needs the right data and a lot of speed and processing power.
0:22.9	So how do you compete without costs spiraling out of control?
0:26.6	Time to upgrade to the next generation of the cloud.
0:29.5	Oracle Cloud Infrastructure or OCI.
0:32.8	OCI is a single platform for your infrastructure, database and application development, with AI embedded across it all,
0:40.2	and Oracle's sovereign cloud helps you address your requirements for location, access, and data residency.
0:46.5	OCI provides blazing fast speeds for AI's demanding workloads, and in the cloud, when you pay by the minute, speed matters,
0:56.0	and of course nobody does data better than Oracle. If you want OCI to help you do more and spend less like Uber, the Premier
1:01.8	League and Oracle Red Bull Racing, take a free test drive at oracle.com slash Wondery. That's
1:07.9	oracle.com slash Wondery. Oracle.com slash Wondery.
1:13.5	If you've shopped online, chances are you bought from a business powered by Shopify.
1:19.0	And there's a reason so many businesses sell with it.
1:21.4	Because Shopify doesn't just make amazing buying experiences for customers.
1:25.6	They're also the experts in helping small businesses grow big.
1:31.1	Shopify is the commerce platform behind millions of businesses around the world and 10% of all
1:37.0	e-commerce in the U.S. From household names like Mattel and Jim Shark to brands just getting started.
1:44.1	Tackle all the important tasks in one place from inventory to payments to analytics and more.
	...

Transcript will be available on the free plan in 11 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.