Advice Line with Marcia Kilgore of Beauty Pie (June 2025)
How I Built This with Guy Raz
Guy Raz | Wondery
4.7 • 31.4K Ratings
🗓️ 26 March 2026
⏱️ 41 minutes
🧾️ Download transcript
Summary
Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — joins Guy on the Advice Line, where they answer questions from three early-stage founders managing uncertainty and risk.
Today, we meet Victor in Fort Worth, the co-founder of a Mexican-style sweets and treats venture who wonders if he should focus on expanding brick-and-mortar operations, retail presence, or both. Then Lydia in Seattle, a former disease researcher who is ready to grow her small batch botanical skincare line, but needs help overcoming her fear of failure to get to the next step. And Jack in San Francisco, the founder of a custom bike bag and accessories brand who’s trying to figure out how to maintain customer excitement throughout the entire purchasing process so as not to lose momentum.
Thank you to the founders of Sol Dias, Clērstory, and Wompy Bikes for being part of our show. And stick around to hear a brief update on all three callers!
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Marcia Kilgore’s original How I Built This episode as told by Marcia on the show in 2018.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
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| 0:00.0 | I heard this stat recently that really stuck with me. Most businesses only use 20% of their data. |
| 0:08.4 | That's like reading a book with most of the pages torn out. How can you get the full story? And where's the other 80% of that data? |
| 0:17.1 | It's trapped in emails, buried in call logs and chat transcripts where businesses can't use it. |
| 0:23.7 | That's where HubSpot comes in. Their customer platform brings everything together so you can get the full story. |
| 0:31.1 | Because when you know more, you grow more. Visit HubSpot.com to get started. |
| 0:45.6 | Hey everyone, it's Guy here. So this week we're giving our team a short break and bringing you an episode from the archives. Last June, serial entrepreneur Marcia Kilgore joined me right |
| 0:50.7 | here on the advice line and she offered some pretty great insights to three early |
| 0:54.7 | stage founders about managing uncertainty and risk in their businesses. And stick around because |
| 0:59.8 | at the end, we'll have an update about all three of our callers. So enjoy this episode, and we'll |
| 1:04.9 | be back next week with a brand new episode of How I Built This Advice Line. |
| 1:11.7 | Hello and welcome to the Advice Line on How I Built This Advice Line. Hello and welcome to the advice line on how I built this lab. |
| 1:15.5 | I'm Guy Raz. |
| 1:16.5 | This is the place where we help try to solve your business challenges. |
| 1:21.1 | Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. |
| 1:28.8 | And if you're building something and you need advice, give us a call and you just might be the next guest on the show. |
| 1:34.1 | Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business |
| 1:42.1 | and the issues or questions that you'd like help with. |
| 1:45.7 | You can also send us a voice memo at hibt at id.wondry.com and make sure to tell us how to reach you. |
| 1:53.2 | And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. |
| 1:59.5 | You can sign up for free at gairoz.com. |
| 2:03.1 | And we'll put all this info in the podcast description. |
| 2:06.4 | All right, let's get to it. |
... |
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