Advice Line with Jonah Peretti of Buzzfeed

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.7 • 31.4K Ratings

🗓️ 7 May 2026

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s callers: Anthony from Miami considers the best method to grow his pop-up outdoor movie theater business. Then Andrew in San Francisco asks how to set his cat wrestling toy apart from competitors. Finally, Melissa in Massachusetts seeks strategies for getting busy parents excited about her healthy frozen muffins.

Plus, Jonah shares what’s next for Buzzfeed as the company marks 20 years of business.

Thank you to the founders of Motion Flix, CATSUMO, and Unrefined Foods for joining us on the show.

If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Buzzfeed’s founding story as told by Jonah on the show in 2017.

This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Casey Herman. Our audio engineer was Kwesi Lee.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	When I started how I built this, there was so much to figure out. Booking processes, production
0:05.2	schedules, timetables, sponsors, promotion, it was honestly overwhelming. And what I realized pretty
0:11.6	quickly is this. When you're building something, the last thing you want is to waste time
0:17.2	juggling a bunch of different tools that don't quite work together. That's why finding the
0:22.4	right platform matters. And for millions of businesses, that platform is Shopify. Shopify is the
0:30.6	commerce platform behind millions of businesses around the world and 10% of all e-commerce in the U.S.
0:37.6	From household names to brands just getting started.
0:41.5	Tackle all those important tasks in one place, from inventory to payments to analytics and more.
0:47.8	No need to bounce between different tools.
0:50.1	See less carts go abandoned and more sales go with Shopify and their shop pay button.
0:57.1	Sign up for your one pound per month trial today at Shopify.co.com.uk slash built.
1:04.5	Go to Shopify.com.com.uk slash built. That's Shopify.com.com.uk slash built.
1:12.6	Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges.
1:30.1	Each week, I'm joined by a legendary founder, a former guest on this show who will help me try to help you.
1:36.0	And if you're building something and you need advice, give us a call and you just might be the next guest on the show.
1:41.3	Our number is 1-800-433-1298.
1:45.3	Send us a one-minute message that tells us about your business and the issues or questions that you like help with.
1:50.6	And you can also send us a voice memo at h-ibt at ID.Wondry.com and make sure to tell us how to reach you.
1:57.8	And also, don't forget to sign up for my newsletter.
2:00.1	It's full of insights and ideas from
2:02.0	some of the world's greatest entrepreneurs. You can sign up for free at guyraz.com or on
2:06.5	substack. And we'll put all of this info in the podcast description. All right, let's get to it.
	...

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