Advice Line with Jon Stein of Betterment
How I Built This with Guy Raz
Guy Raz | Wondery
4.7 • 31.4K Ratings
🗓️ 5 February 2026
⏱️ 48 minutes
🧾️ Download transcript
Summary
Plus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty.
Today’s callers: Dan from Washington considers new offerings beyond his core loose leaf yerba mate product. Then, Mike from New Hampshire wants to expand his woodworking business beyond his basement, without taking on debt. And Maggie from Georgia wonders how to respond to rising customer acquisition costs for her soccer-themed dog brand.
Thank you to the founders of Heretic Yerba, MTS Woodworking, and Floofball for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Betterment’s founding story as told by Jon on the show in 2018.
This episode was produced by Noor Gill with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
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| 0:00.0 | I heard this stat recently that really stuck with me. Most businesses only use 20% of their data. |
| 0:08.4 | That's like reading a book with most of the pages torn out. How can you get the full story? And where's the other 80% of that data? |
| 0:17.1 | It's trapped in emails, buried in call logs and chat transcripts where businesses can't use it. |
| 0:23.7 | That's where HubSpot comes in. Their customer platform brings everything together so you can get the full story. |
| 0:31.1 | Because when you know more, you grow more. Visit HubSpot.com to get started. |
| 0:39.9 | This podcast is brought to you by Squarespace. |
| 0:44.7 | I talk to entrepreneurs all the time who are looking for a way to upgrade their digital footprint. |
| 0:49.3 | Well, whether you're just starting out or you're scaling your business, Squarespace is the easiest way to build a great website that stands out. It's an all-in-one website platform that gives you |
| 0:55.5 | everything you need to claim your domain, showcase your products, and get paid. Anyone can use |
| 1:01.5 | Squarespace's cutting-edge design tools to build an online presence that truly reflects what |
| 1:06.5 | makes your business special. There are templates, intuitive drag and drop editing, and even |
| 1:12.0 | an AI enhanced website builder. Then, Squarespace's built-in analytics tools help you make |
| 1:17.8 | smarter business decisions, review website traffic, learn where to focus engagement, and track |
| 1:23.3 | revenue all in one place. Looking to grow your business, Squarespace even offers fast, |
| 1:29.1 | easy business financing through Squarespace capital. Go to Squarespace.com slash built for a free |
| 1:35.1 | trial. And when you're ready to launch, use offer code built to save 10% off your first purchase |
| 1:41.0 | of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. |
| 1:45.2 | All loans subject to credit approval. |
| 1:53.9 | Hello and welcome to the advice line on how I built this lab. |
| 1:56.8 | I'm Guy Raz. |
| 1:57.6 | This is the place where we help try to solve your business challenges. |
| 2:01.5 | Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. |
... |
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