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How I Built This with Guy Raz

Advice Line with John Zimmer of Lyft

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 23 October 2025

⏱️ 54 minutes

🧾️ Download transcript

Summary

Lyft co-founder John Zimmer joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, John talks about his recent decision to step away from the company he founded in 2012.


First, Alan from England asks about the best strategy for expanding his patented shower innovation to the U.S. Then, Teri from California looks for advice on raising money because her weighted “rucking” vest for women keeps selling out. And finally, Kobi from New York wants to know how to prioritize work-life balance while growing his craft chocolate company. 


Thank you to the founders of ShowerSpaah, RUKSTR, and slowcocoa for being a part of our show.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.


And be sure to listen to Lyft’s founding story as told by John on the show in 2017. 


This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was James Willetts.


You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Wonderly Plus subscribers can listen to how I built this early and ad-free right now.

0:05.7

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

0:10.2

Startups move fast, and with AI, they're shipping even faster and attracting enterprise buyers sooner.

0:18.0

But big deals bring even bigger security and compliance requirements.

0:22.9

With AI changing regulations and buyers' expectations, Vanta knows what's needed and when.

0:30.0

And they've built the fastest, easiest path to get you there. That's why serious startups get

0:35.9

secure early with Vanta. My listeners can get $1,000

0:40.7

off at Vanta.com slash hibt. That's V-A-N-T-A dot com slash hib-t for $1,000 off.

0:54.0

You just realized your business needed to hire someone yesterday. H-I-B-T for $1,000 off.

0:58.3

You just realized your business needed to hire someone yesterday.

1:01.3

How can you find amazing candidates fast?

1:03.6

Easy. Just use Indeed.

1:07.6

Stop struggling to get your job posts seen on other job sites.

1:12.9

Indeed's sponsor jobs helps you stand out and hire fast. I was looking to hire someone recently and the process was amazing because I actually used Indeed. There's no need to

1:18.2

wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a

1:24.5

100 pound sponsor job credit to get your jobs more visibility at

1:29.4

Indeed.com slash how I built. Just go to Indeed.com slash how I built right now and support our

1:37.8

show by saying you heard about Indeed on this podcast. Indeed.com slash how I built. Terms and conditions apply. Hiring, Indeed, is all you need.

1:48.5

If you run a small business, you know there's nothing small about it. As a business owner, I get it.

1:55.1

My business is and has always been all consuming since I started it. Every day there is a new decision to make,

2:02.3

and even the smallest decisions feel massive. Well, Shopify is a commerce platform that gets what

2:09.2

running a small business is like, because Shopify was once one too. It's the right platform

...

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