Advice Line with Jim Koch of Boston Beer Company (August 2024)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 3 July 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.

Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, who wants potential customers to know that her Ontario-based electrical contracting company has some of the best service out there.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Boston Beer Company’s founding story as told by Jim on the show in 2016.

This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

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Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.7	AI might be the most important innovation ever.
0:13.5	It's storming every industry, with literally billions being invested.
0:17.2	So buckle up.
0:18.2	The problem is that AI needs the right data and a lot of speed and processing power.
0:22.6	So how do you compete without costs spiraling out of control?
0:25.6	Time to upgrade to the next generation of the cloud.
0:28.6	Oracle Cloud Infrastructure or OCI.
0:32.6	OCI is a single platform for your infrastructure, database and application development, with AI embedded across it all,
0:40.2	and Oracle's sovereign cloud helps you address your requirements for location, access, and data residency.
0:46.5	OCI provides blazing fast speeds for AI's demanding workloads, and in the cloud, when you pay by the minute, speed matters,
0:56.3	and of course nobody does data better than Oracle. If you want OCI to help you do more and spend less like Uber, the Premier League and
1:02.4	Oracle Red Bull Racing, take a free test drive at oracle.com slash Wondery. That's oracle.com
1:08.8	slash Wondery. If's oracle.com slash Wondery. Oracle.com slash Wondery.
1:13.4	If you run a small business, you know there's nothing small about it.
1:18.1	But when decisions begin to feel daunting, one thing that has helped many entrepreneurs
1:22.6	is knowing that they have the right platform with all of the tools they need to succeed.
1:28.5	Shopify.
1:30.6	Shopify is the commerce platform behind millions of businesses around the world
1:35.0	and 10% of all e-commerce in the U.S.
1:38.7	Get all the big stuff for your small business right.
	...

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