Advice Line with Hernan Lopez of Wondery

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.7 • 31.4K Ratings

🗓️ 12 March 2026

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain relief tape and patches. Then Nawal in Michigan considers a rebrand for her uniforms designed for Muslim students. Finally, Casey in Idaho seeks new revenue streams for her farmer and worker-owned seed cooperative.

Plus, Hernan’s take on the future of podcasting and the sweet relief of vindication...

Thank you to the founders of Heali Medical, Studyous Monday, and Snake River Seed Cooperative for joining us on the show.

If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Wondery’s founding story as told by Hernan on the show in 2023.

This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	I heard this stat recently that really stuck with me. Most businesses only use 20% of their data.
0:08.4	That's like reading a book with most of the pages torn out. How can you get the full story? And where's the other 80% of that data?
0:17.1	It's trapped in emails, buried in call logs and chat transcripts where businesses can't use it.
0:23.6	That's where HubSpot comes in. Their customer platform brings everything together so you can get the full story.
0:30.6	Because when you know more, you grow more. Visit HubSpot.com to get started.
0:36.6	When you're starting off with something new,
0:39.4	it seems like your to-do list keeps growing every day with new tasks. And that list can easily
0:45.4	begin to overrun your life. Trust me, I know getting my production company built at productions
0:50.4	off the ground was no easy feat. Finding the right tool that not only helps you out,
0:55.8	but simplifies everything, can be such a game changer. For millions of businesses, that tool
1:01.8	is Shopify. Shopify is the commerce platform behind millions of businesses around the world,
1:09.0	from household names like Heinz and Mattel to brands
1:12.7	just getting started. With hundreds of ready-to-use templates, Shopify helps you build a beautiful
1:18.4	online store that matches your brand style. Shopify is also packed with helpful AI tools
1:24.7	that write product descriptions, page headlines, and even enhances your product photography.
1:29.9	Start your business today with the industry's best business partner, Shopify, and start hearing
1:35.3	sign up for your one pound per month trial today at Shopify.co.uket-bilt.
1:43.6	Go to shopify.com.. slash built. Go to Shopify.com.com. UK slash built. That's Shopify.
1:49.0	That's Shopify.com.com. UK slash built. Hello and welcome to the advice line on how I built this lab.
2:04.9	I'm Guy Raz.
2:05.7	This is the place where we help try to solve your business challenges.
2:09.6	Each week, I'm joined by a legendary founder, a former guest on this show who will help me try to help you.
	...

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