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Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges.

Each week, I'm joined by a legendary founder, a former guest on this show who will help

me try to help you.

And if you're building something and you need advice, give us a call and you just might be the

next guest on the show.

Our number is 1-800-433-1298. Leave us a one-minute

message that tells us about your business and the issues or questions that you like help with.

All right, let's get to it. Joining me today is Eric Ryan. He's a serial entrepreneur and the co-founder

of Method, Ollie, Wellie, Tandy, just a whole bunch of incredible brands, and that's not all of them. And this is actually the second time Eric has joined me on the How I Built This Advice line to take your calls. Eric, thank you so much for coming back. Oh, so happy to be back, Guy. Thank you for having me. And of course, if any of you listening haven't heard the original story about how Eric and Adam Lowry built the cleaning products brand method, you got to check it out. It's an awesome story. We will put a link to it in the show notes.

Eric, when you were on an advice line back last summer, we got an update on some of the projects that you had kind of wound down.

Give us a sense of what's going on right now. What are

you up to? You are so busy. You've got all these different things happening at the same time.

Give us an update. Yeah. So I've moved much more into the venture investing space. And I joined

Greycroft. We are launching a new $150 million dedicated consumer fund. We just made our first two investments. So I've officially made the move from entrepreneur to investor. Wow. And how does that feel? I mean, you were on the other side of the table for so long and I probably had some opinions about 70 investors that you talk to. Yeah. What does that, what's that like? You know, it's like when you're an entrepreneur, as we're about to talk to several of them today, you very much feel like a quarterback and you get sacked over and over. So to be on the sidelines and playing coach feels really good where you can say to somebody, get back in the game, you got this. So after years of getting sacked, it's, it's, uh, I'm really enjoying Sarah to

play coach. Tell me a little bit about, I know your philosophy about about building

...