Advice Line with Bobby Trussell of Tempur-Pedic

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 18 December 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tempur-Pedic founder Bobby Trussell joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Bobby talks about his new book, The Logic That God Exists.

First, Lyf from Oregon asks about how to expand his fresh seafood business. Then, Colleen from Colorado has questions about where to focus her efforts in growing her whitewater paddleboarding company. And finally, Amanda from Illinois looks for advice on fundraising for her lifejacket brand.

Thank you to the founders of Flying Fish Company, Hala Gear, and Line + Cleat for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Tempur-Pedic’s founding story as told by Bobby on the show in 2018.

This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.5	Hiring isn't just about finding someone willing to take the job.
0:13.6	For instance, if I needed to hire a new producer for our show,
0:16.7	I'd want somebody with experience editing and scoring and mixing a long-form interview podcast.
0:22.4	And with Indeed-sponsored jobs, I'd get candidates that fit my specific description.
0:28.6	Spend more time interviewing candidates who check all your boxes.
0:32.5	Less stress, less time, more results now with Indeed-sponsored jobs. And listeners of this show will get a
0:40.2	100 pound sponsored job credit to help get your job the premium status it deserves at
0:47.3	indeed.com slash how I built. Just go to indeed.com slash how I built right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash how I built. Terms and conditions apply. Hiring, do it the right way with Indeed. Startups move fast, and with AI, they're shipping even faster
1:14.3	and attracting enterprise buyers sooner, but big deals bring even bigger security and compliance requirements.
1:21.6	With AI changing regulations and buyers' expectations, Vanta knows what's needed and when, and they've built the fastest, easiest path to get you there. That's why serious startups get secure early with Vanta. My listeners can get $1,000 off at Vanta.com slash hib-t.'s v-a-n-t-a-com slash h-ib-t for $1,000 off.
1:53.3	If you run a small business, you know there's nothing small about it. Every day there's a new
1:59.1	decision to make. And even the smallest decisions feel
2:01.9	massive. When all of these decisions feel daunting, it helps to have the right platform with all
2:08.3	of the tools you need to be successful. Shopify. Shopify's point of sale system is a unified
2:16.0	command center for your retail business. It brings together in-store and online operations across up to 1,000 locations. Get all the big stuff for your small business right with Shopify. Sign up for your one pound per month trial and start selling today at shopify.co.com.
2:35.5	UK slash built. Go to shopify.com.ukuk slash built. Shopify.com.
2:43.8	dot UK slash built.
2:50.7	Hello and welcome to the advice line on how I built this lab.
2:55.9	I'm Guy Raz.
2:56.6	This is the place where we help try to solve your business challenges.
	...

Transcript will be available on the free plan in 22 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.