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How I Built This with Guy Raz

Advice Line with Bobbi Brown of Jones Road Beauty

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 18 September 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

Bobbi Brown, founder of Bobbi Brown Cosmetics and Jones Road Beauty, joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Bobbi shares what drove her to found her new company — Jones Road — at the age of 62.

First we meet Mark in Chicago, an orthopedic surgeon who’s looking to promote his cabbage-based muscle and joint rub beyond the walls of his practice. Then Abby in Dallas, who’s wondering whether her popular social media livestreams are a sustainable way to market her trendy phone cases. And Henry in Charlotte, who wants to turn his mouth rinse for coffee drinkers into a mainstream oral care brand.

Thank you to the founders of Cabbage Labs, AbbyRose, and Tannin Oral Care for being a part of our show.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Bobbi Brown Cosmetics’ founding story as told by Bobbi on the show in 2018.


This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Wonderie Plus subscribers can listen to how I built this early and ad-free right now. Join Wonderie Plus in the Wondery app or on Apple Podcasts.

0:10.1

AI might be the most important innovation ever. It's storming every industry with literally billions being invested. So buckle up. The problem is that AI needs the right data and a lot of speed and processing power.

0:22.6

So how do you compete without costs spiraling out of control?

0:25.6

Time to upgrade to the next generation of the cloud.

0:28.1

Oracle Cloud Infrastructure or OCI.

0:30.9

OCI is a single platform for your infrastructure, database and application development,

0:36.3

with AI embedded across it all.

0:38.3

And Oracle's sovereign cloud helps you address your requirements for location, access and data residency.

0:45.3

OCI provides blazing fast speeds for AI's demanding workloads.

0:49.3

And in the cloud, when you pay by the minute, speed matters.

0:53.3

And of course, nobody does better than

0:54.9

Oracle. If you want OCI to help you do more and spend less like Uber, the Premier League,

1:01.1

and Oracle Red Bull Racing, take a free test drive at oracle.com slash Wondery. That's

1:06.6

oracle.com slash W. Oracle.com slash wondering.

1:11.3

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1:16.0

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1:18.9

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1:21.3

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1:25.1

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1:30.2

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1:35.9

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1:42.6

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...

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