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How I Built This with Guy Raz

Advice Line with Bill Creelman of Spindrift

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.731.4K Ratings

🗓️ 27 November 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

Bill Creelman, CEO and founder of Spindrift, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Bill and Guy talk about the importance of solving one problem at a time. 

First, we hear from Josh in West Hollywood, California - a pickle beer maker - who's wondering whether to drop his home-made brine to save money by using a manufactured flavor instead. Then Zac in Marshfield, Massachusetts, is trying to figure out how to get marketing help for his Hawaiian themed Flannel shirt company. And Jean Pierre in Portland is wondering about the best way to get his Kombucha business back on track. 

Thank you to the founders of Donna’s Pickle Beer, Kona Brand and Soma Kombucha. 

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Spindrift’s Founding Story as told by Bill on the show in 2020.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Kwesi Lee.



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Wonderly Plus subscribers can listen to how I built this early and ad-free right now.

0:05.7

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

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0:53.7

The origins of this podcast were once just a dream. That dream did. H-I-B-T for $1,000 off.

0:57.5

The origins of this podcast were once just a dream.

1:02.0

That dream turned into the podcast and business you're listening to today.

1:07.9

Taking your business to the next level is a dream lots of a share, but too often it remains just a dream.

1:09.3

We hold ourselves back thinking, what if I don't have the

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