Advice Line: Tapping AI as a Resource for Your Business

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.7 • 31.4K Ratings

🗓️ 1 January 2026

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, Guy is joined by TRX exercise straps founder Randy Hetrick, chicken restaurant giant Raising Cane’s Todd Graves, and Chesapeake Bay Candle Company founder Mei Xu in a special episode of the Advice Line. We talk about how to navigate today’s crowded social media landscape... And ways founders can start thinking about AI.

First, Shireen from Pennsylvania wants to know how to do better getting customers to attend her cooking demos… Then, Valerie from Idaho wonders whether separate social media accounts amount to the best path for her brand... And finally, Avani from New Jersey needs help scaling her business.

Thank you to the founders of Moji Masala , Large as Life puzzles, and Modi Toys for coming on the show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for my free newsletter at guyraz.com or on Substack.

To hear our returning guests’ previous episodes:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wondery Plus in the Wondery app or on Apple Podcasts.
0:10.1	I heard this stat recently that really stuck with me.
0:14.0	Most businesses only use 20% of their data.
0:18.5	That's like reading a book with most of the pages torn out. How can you
0:22.6	get the full story? And where's the other 80 percent of that data? It's trapped in emails,
0:28.9	buried in call logs and chat transcripts where businesses can't use it. That's where HubSpot
0:34.8	comes in. Their customer platform brings everything together so you can get the full story,
0:41.1	because when you know more, you grow more.
0:44.3	Visit HubSpot.com to get started. Hello and welcome to the advice line on how I built this lab.
1:02.9	I'm Guy Raz.
1:03.9	This is the place where we help try to solve your business challenges.
1:08.4	And this week, we're bringing you a special mashup episode featuring three
1:12.7	returning guests and three new callers. You'll hear advice in using AI to grow your business and
1:18.3	new ways to break through a crowded social media landscape. And if you're building something
1:23.3	and you need advice, give us a call and you just might be the next guest on the show.
1:28.2	Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business
1:36.2	and the issues or questions that you'd like help with. You can also send us a voice memo at
1:41.5	hibt at ID.wondry.com and make sure to tell us how to reach you.
1:47.3	And also, don't forget to sign up for my newsletter.
1:49.9	It's full of insights and ideas from the world's greatest entrepreneurs.
1:54.0	You can sign up for free at gairoze.com.
	...

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