Advice Line: Scaling Strategies

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 22 May 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, Guy is joined by Travis Boersma of Dutch Bros. Coffee, Michael Preysman of Everlane and Chris Ruder of Spikeball in a special “mashup” episode of Advice Line.

First, Andy from Nashville is wondering if a brick and mortar burger joint will supercharge growth for his food truck business. Then, Tiffany from Cape Cod is looking to break into large retailers with her inspirational jewelry brand. And finally, Peter from South Dakota is evaluating whether to expand his ice skating apparel to overseas markets.

Thank you to the founders of Bad Luck Burger Club, T. Jazelle and Rink Rabbit.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

To hear our guests previous episodes:

Dutch Bros. Coffee: Travis Boersma | Advice Line with Travis Boersma

Everlane: Michael Preysman | Advice Line with Michael Preysman

Spikeball: Chris Ruder | Advice Line with Chris Ruder

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad free right now.
0:05.7	Join Wonderly Plus in the Wondery app or on Apple Podcasts.
0:10.0	I talk to lots of business owners every day, and one thing I hear over and over and over again
0:16.8	is that they can't imagine all of their success without the talented people they hire.
0:22.6	In fact, I found my amazing videographer using Indeed.
0:26.2	It was super fast and easy to use.
0:29.3	And listeners of this show will get a 100-pound sponsored job credit to get your jobs more visibility at Indeed.com slash how I built. Just go to
0:40.7	indeed.com slash how I built right now and support our show by saying you heard about
0:47.3	indeed on this podcast. Indeed.com slash how I built. Terms and conditions apply. Hiring, Indeed is all you need.
0:59.3	Shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the U.S.
1:06.3	From household names like Mattel and Jimshark to brands just getting started.
1:11.5	Tackle all the important tasks in one place from inventory to payments to analytics and more.
1:17.5	And if you're looking to grow your business internationally, Shopify has global selling tools to help you in over 150 countries.
1:24.5	In-person, more your thing?
1:26.1	Shopify's award-winning point-of-sale connects your
1:28.7	online and offline sales all in one place. With 99.99% uptime and the best converting checkout
1:36.9	on the planet, you'll never miss a sale again, only with Shopify. Get all the big stuff
1:42.5	for your small business right with Shopify. Sign up for
1:45.7	your one pound per month trial and start selling today at Shopify.co.uk-Uk-slash-built. Go to
1:52.3	Shopify.com.uk-Uk slash built. Shopify.com.com. UK-built.
2:06.0	Whether you're starting or scaling your company's security program, demonstrating top-notch security practices and establishing trust is more important than ever.
2:10.8	Vantor automates compliance for global frameworks like ISO-2701 and SOC2, and the latest European frameworks like the EU AI Act, Dora and NIS2,
	...

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