Hello and welcome to the advice line on how I built this lab. I'm Guy Raz, and this is the place where we help try to solve your business challenges.

And as you know, each week I'm joined by a legendary founder of former guests from the show who will attempt with me to help you.

And this week, our episode is a bit of a mashup, three callers and three different former guests.

And they're all talking about a similar challenge, how to introduce a novel product or service to bigger markets.

By the way, if you're building something and you need advice or just one

advice, give us a call. You just might be the next guest on this show. Our number is 1-800-433-1298. Leave us a

one-minute message that tells us about your business and the issues or questions that you'd like

some help with. Okay, let's get to it.

So my first guest today is Che Wong. Che was first on the show in 2021, and he told the story of

starting Boxed, an online retailer that delivered bulk-sized groceries and household essentials

right to your home. If you want to hear the whole story, we'll put a link to that episode in the podcast description.

Anyway, here on the advice line, Che and I talked a caller through different approaches to turning

her local pottery studios into a national brand.

Hi, Che, hi, hi, Guy.

I'm Christina Latroverse.

I'm calling from Indi-Atroverse.

I'm the founder of Seagrass Pottery. We're a professional

pottery studio on Florida Space Coast. We design and create the most beautiful handmade pottery,

and we also host experiences that bring people together through clay. Awesome. Well, thanks for calling

and Christina. So you've got a pottery studio, and it's you sell pottery and then you also

have classes. That's correct. We also, we do workshops, classes. We have a community studio and we also

host domestic and international retreats. Wow. Yeah. That's great. So tell me a little bit about

...