Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Intelligence Squared

Arts, News, Society & Culture, News Commentary

4.2 • 1.1K Ratings

🗓️ 11 November 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades." Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello, I'm journalist and presenter Ritala Shah. I want to let you know about an event
0:05.1	I'm hosting for Intelligent Squared on the 9th of October in London. I'll be talking
0:10.0	to Michael Lewis, the renowned author of best-selling books, including Moneyball, The Big Short,
0:15.8	Flash Boys and Liars Poca. We're going to be discussing his most anticipated work to
0:21.4	date, going infinite the rise and fall of a new tycoon. It's a gripping real-time narrative
0:28.2	telling the story of Sam Bankman Fried, who became the world's youngest billionaire
0:33.2	before his 30th birthday and was behind one of the most catastrophic financial meltdowns
0:38.9	of the 21st century. Lewis was granted unprecedented access to his subject, allowing him to
0:45.0	witness Bankman Fried's entire tumultuous journey. We'll learn all about this unconventional
0:50.6	figure who nonchalantly wore cargo shorts and played video games while giving interviews,
0:56.5	but remained a mystery even to his investors. What gave him such an outstanding ability to
1:02.6	make money and what led to the spectacular collapse of his empire? To hear the tale of
1:08.4	an extraordinary individual and a 21st century epic encompassing high frequency trading
1:14.6	insane amounts of money, hubris and downfall. Join us at 7pm on the 9th of October in London
1:22.2	or online, just visit IntelligentSquared.com to find out more.
1:28.4	Advertising hasn't always had the best reputation. Whether it's playing on our most primal
1:33.8	fears, encouraging needless consumption or perpetuating damaging stereotypes, it can
1:39.5	sometimes feel that the ad industry has a lot to answer for, but can advertising and
1:44.9	then's power actually be used for good. In this new series produced by Intelligent
1:50.2	Squared in partnership with HAVAS US, two of HAVAS's Chief Creative Officers, Myra
1:56.4	Nuspamp and Dan Lucy talk to the people who are harnessing the power of advertising to
2:02.0	help people and the planet. In each episode, Dan and Myra will speak to the creatives and
	...

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