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Intelligence Squared

Advertising Will Save Us: Ending Gun Violence, with Leo Burnett’s Sam Shepherd and Ashley Geisheker

Intelligence Squared

Intelligence Squared

Arts, News, Society & Culture, News Commentary

4.21.1K Ratings

🗓️ 30 September 2022

⏱️ 45 minutes

🧾️ Download transcript

Summary

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Sam Shepherd and Ashely Geisheker from Leo Burnett in Chicago. Last year, Sam and Ashley were part of the team behind The Lost Class, a campaign to raise awareness about the members of the high school class of 2021 who were killed by guns. The film was produced by Leo Burnett in support of Change the Ref’s campaign to introduce universal background checks for gun sales. Among many other awards, it was nominated for an Emmy. Sam Shepherd is Executive Vice President and Executive Creative Director at Leo Burnett Chicago. He has received a host of top industry honours including Titanium Cannes Lions, D&AD Black pencils and Agency of the Year. He has worked with world class brands from HBO and BMW to Absolut Vodka and Oreo. Passionate about many social causes, his pro bono work for the charity Water is Life aims to raise life-saving donations and awareness for access to clean water in countries such as Kenya, Haiti and India. Ashley Geisheker is Executive Vice President and Head of Production at Leo Burnett Chicago. She leads all aspects of the creative agency’s production capabilities and has steered ambitious productions for brands including Bank of America, Samsung and Wingstop. Her clients and work have been recognised by major industry awards including Cannes Lions, The One Show and the Effies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello, I'm journalist and presenter Ritala Shah. I want to let you know about an event

0:05.1

I'm hosting for Intelligent Squared on the 9th of October in London. I'll be talking

0:10.0

to Michael Lewis, the renowned author of best-selling books, including Moneyball, The Big Short,

0:15.8

Flash Boys and Liars Poca. We're going to be discussing his most anticipated work to

0:21.4

date, going infinite the rise and fall of a new tycoon. It's a gripping real-time narrative

0:28.2

telling the story of Sam Bankman Fried, who became the world's youngest billionaire

0:33.2

before his 30th birthday, and was behind one of the most catastrophic financial meltdowns

0:38.9

of the 21st century. Lewis was granted unprecedented access to his subject, allowing him to witness

0:45.4

Bankman Fried's entire tumultuous journey. We'll learn all about this unconventional

0:50.6

figure who nonchalantly wore cargo shorts and played video games while giving interviews,

0:56.5

but remained a mystery even to his investors. What gave him such an outstanding ability to

1:02.6

make money and what led to the spectacular collapse of his empire? To hear the tale of

1:08.4

an extraordinary individual and a 21st century epic encompassing high-frequency trading

1:14.6

insane amounts of money, hubris and downfall. Join us at 7pm on the 9th of October in London

1:22.2

or online, just visit IntelligentSquared.com to find out more.

1:26.8

Hello, I'm Hannah K. Executive Producer at IntelligentSquared. We thrive on asking the

1:33.7

big questions, and right now there's an abundance of pressing issues demanding our attention.

1:38.9

Is AI a looming threat? Where is the global economy heading? How will the war in Ukraine

1:43.4

unfold? And can we avert climate disaster? Like you, we want answers to these vital questions.

1:49.7

That's why we're redoubling our efforts to do what we do best, gathering the most influential

1:54.2

and insightful speakers who can provide the answers we seek. Each week we offer a treasure

1:59.0

trove of free content, sharing our discoveries with as many people as possible. But to continue

...

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