Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 October 2022

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ayman Abdullah on Advanced Hiring Techniques. [00:43] The playbook used by some of the best companies in the world that nobody talks about. [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for. [01:29] Why if you want a specific VP, you should hire them as an advisor. [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar. [02:19] How to relieve the pressure on your team if you can’t find the right candidate. [02:33] Why you shouldn’t be too passive in the hiring process. [02:49] Why you should never underpay. [03:49] How people who interview well don’t necessarily make the best hires. [04:07] Why skills tests should be part of your hiring process. [05:04] Why hiring is your number one job as a CEO. [05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com [05:47] That’s it for today! Don’t forget to rate, review and subscribe! [05:54] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Ayman Abdullah AppSumo Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.5	All right.
0:48.5	So I wanted to take a second to tell you about my ad agency single grain.
0:53.2	So the cool thing about single grain is that we do a whole host of things, paid media
0:57.1	SEO conversion rate optimization.
0:59.8	And we are offering a free marketing plan.
1:02.6	So if you just Google single grain marketing plan, you will be able to find it.
1:08.7	And you can just register for a free marketing plan and our team will get back to you.
1:12.3	All right.
1:13.3	Guys, before we start, we got a special message from our sponsor.
1:17.6	If you want to rank higher on Google, you got to look at your paid speed time.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.