For the culture.

Our guy anyone who says for the culture is a scam artist for shot.

Somebody that we spoke about and it's somebody that we had the honor of interviewing

legendary episode if we haven't checked it out. This is an important financial top.

Beyond Sanders. Yes, has taken a job at Colorado University.

People are very passionate about this topic. Yeah, but like I said, it's bigger than sports.

It is a financial topic on a variety of different levels. He left Jackson State University,

shout out to Jackson State. Swacked Champions. undefeated. To become the new head coach of

Colorado University, Golders. They had a record of 111 last year. They are in the pack. 12.

Me and Troy were actually debating this yesterday. Yes, we were. So, okay.

Let's get into this conversation. Deon Sanders. What are your thoughts on this?

Yes, initial thoughts. Great move. He set a trend by going to HPC use and making it relevant

to celebrate what coaching could look like when you add a social aspect to it, when you add

flair to it, when you add swag to it. He did all those things. He set out to change the lives

of young men and young student athletes. He's done that. I only did he do it, but he involved

his family. So, he had his daughter working there. He had his two sons playing. He had the number

one recruit in the country come to the school. All these things brought attention.

Brought attention. But even more so, it brought capital. There was one of the things that we spoke

about with him. We were in Jackson, Mississippi. We saw the conditions that his student athletes

were preparing to play in and a lot of them living in. We saw the revenue for Jackson go up by

30%. A lot of it was attributed to what was going on with the football team. How much does

it get paid? I'm going to cut you off. How much was he earning per year? I think like 300,000.

...