To do what you want to do whenever you want to do it, wherever you want to do it, that's

freedom to me. That's financial freedom. If you are someone, it's like, you know what, I'm at the

bottom and I want to just get the top or I want to not live paycheck to paycheck. I want to have a nicer house. I want to have an extra car. I want to be debt free. So whatever it is to get you there, use it, but realize that if you pick something shallow, although it'll motivate you, that's like

gasoline, but you need rocket fuel for a rocket ship. And that's going to be something deeper. Do you want to give back? Do you want to change the world? These are great, great things that as you hit your goal, you'll just keep wanting to do more of that. Even if it is a Lamborghini, great. But I'd like to be there on the day that you buy it and

then be with you on a year after you bought it because what you realize is that that goal,

although it motivated you, you got this object and that object is shallow. And so after you've

achieved this, you're going to feel empty, almost from like day one. And so you will need to

dig deeper

and find something that is a real true reason why.

What are you, man, the most grateful for in your life lately i think uh without a doubt it's my wife and my parents we all actually work together and so the daily daily conversations of love and fun, they make work fun. I have an extra

excuse to call my dad and my mom every single day. My wife and I, we work together and our

relationship's great and we respect each other. And I know not a lot of

people can work with their wife or their parents. And it's a blessing to do it all and have a blast.

Matt, I just, I so appreciate you being here. Thank you for being on the show. And there's a huge part

of my psyche and really my heart too that that has wanted to provide the biggest financial space for my family.

And I think every human being on planet Earth, Adrian, they feel that.

It's like it's never been a more sexy fun time to be an entrepreneur, but yet maybe the competition and the challenge of getting in has also never been more fucking confusing for people.

So I wonder if we could start here.

Like, you know, it's funny you mentioned what you're grateful for because of your family.

And it was actually your grandma, you know, long ago your grandma was forced because of a tragedy to go around the surrounding towns north of Halisco, Mexico, right?

And she really went to the villages and found all the

products and goods that weren't sold in her town. She never became super wealthy. But she did make

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