Adidas v Puma: A Battle of Boots and Brothers
Cautionary Tales with Tim Harford
Pushkin Industries
4.7 • 6.4K Ratings
🗓️ 21 June 2024
⏱️ 45 minutes
🧾️ Download transcript
Summary
Adi and Rudi Dassler made sports shoes together - until a feud erupted between them. They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family and even the inhabitants of their home town.
The Dassler clan turned bickering into an art form - even drawing the likes of soccer legend Pele into their dispute. But did the brilliant fires of hatred produce two world-class companies, or was it a needless distraction from the Dasslers' love for their craft?
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| 0:37.7 | Nearly a year later, Mitre's remains were found in a canyon, six miles from the station. |
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| 1:21.0 | The Mayor of Herzogneurak is going to watch a game of soccer. |
| 1:26.0 | On one foot he wears a shoe made by Adidas. |
| 1:30.0 | On the other foot, a shoe made by puma. If you didn't know anything about Herzogonarach, you might assume |
| 1:37.7 | that the mayor must be an observant, disorganized, a little absent-minded. |
| 1:43.0 | Not a bit of it. |
| 1:45.0 | The mayor of Herzogonarach |
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