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Viewsroom

Adidas’s Kanye West bet is still in credit

Viewsroom

Reuters

News

4.458 Ratings

🗓️ 27 October 2022

⏱️ 15 minutes

🧾️ Download transcript

Summary

The 18 bln euro sportswear maker severed ties with the musician over offensive comments. In this Viewsroom podcast, Breakingviews columnists discuss how the financial benefits to Adidas nevertheless outweighed the costs. That may spur other brands to pursue outspoken stars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

To be or not to be.

0:02.8

Right now we're offering a range of incentives across Audi models.

0:06.5

That is the...

0:07.5

But only until the 28th of February.

0:10.0

The...

0:10.7

Um...

0:12.0

So stop whatever you're doing.

0:14.4

Um... I'll be right back.

0:17.1

Just carry on without me.

0:18.3

And find yours online or at Finchley Road, Audi.

0:21.5

Audi, four-sprung Duck Technic.

0:23.8

Terms and conditions apply.

0:25.1

Selected models, retail customers and participating Audi centers only.

0:29.8

The views expressed on this podcast are those of the participants, not of Rourges News.

0:43.8

You're power? participants, not of Rojers' news. That's the sound of the hustle and bustle of Paris Fashion Week earlier this month.

0:48.8

It's also where Kanye West sparked a row with his corporate partner Adidas by controversially wearing a t-shirt emblazoned with the slogan, White Lives Matter.

0:58.3

The ending of this lucrative contract and its implications for others is the focus of this week's Viewsroom.

1:04.9

Welcome back to the Views, the podcast from Reuters Breaking Views, where columnists from around the world talk about the big

1:11.0

stories of the week. I'm your host, Amy Donnellin, coming to you from London.

1:16.6

Kanye West and Adidas' partnership is no more. The deal which involved the production of

1:22.1

Yeezy sneakers, which can fetch for $700 each, was under review after that Paris incident.

1:28.6

However, West, who refers to himself as Yay, followed it up with a number of offensive comments

...

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