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SaaS Interviews with CEOs, Startups, Founders

AdGreetz Hits $5.5m in Revenue Customizing Outbound Marketing For Enterprises

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 18 September 2020

⏱️ 18 minutes

🧾️ Download transcript

Summary

Eric Frankel is the CEO/Founder of AdGreetz, the industry’s leading video personalization tech platform that is disrupting the $628b advertising marketplace by empowering brands to easily revolutionize their marketing, build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying thousands (or even millions) of hyper-personalized, relevant, data-driven, video and display ads and messages (versus a generic, much less-activating version), utilizing 10-plus data sources on 23 channels.  

Transcript

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0:00.0

Depending on how you want to look at it, if you do it the way smartly does, we're doing 10 million bucks.

0:05.1

But a portion of that is cash in pocket, a portion of that is media that goes through us that we get a percentage of.

0:14.9

You are listening to Conversations with Nathan Latka.

0:19.0

Now, if you're hearing this, it means you're not currently on our subscriber feed.

0:23.4

To subscribe, go to getlatka.com. When you subscribe, you won't hear ads like this one. You'll get the full interviews.

0:33.0

Right now, you're only hearing partial interviews. And you'll get interviews three weeks earlier from

0:39.3

founders, thinkers, and people I find interesting, like Eric Wan, 18 months before he took Zoom

0:46.1

public. We got to grow faster. Minimum is 100% over the past several years. Or bootstrap

0:52.3

founders like Vivek of QuestionPro.

0:54.7

When I start the company, it was not cool to raise.

0:57.0

Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.

1:02.8

We want to see a real pervasive data culture, and then the rest flows behind that.

1:07.8

If you'd like to subscribe, go to gitlatka.com. There, you'll find a private RSS feed that you can

1:14.7

add to your favorite podcast listening tool, along with other subscriber-only content.

1:20.2

Now look, I never want money to be the reason you can't listen to episodes. On the checkout page,

1:25.6

you'll see an option to request free access. I grant 100%

1:29.7

of those requests no questions asked. Hello, everyone. My guest today is Eric Frankl. If you

1:36.7

missed my first episode with him, you'll know, or if you heard it, you'll know he's building a

1:40.2

company called Ad Greets based out here on the West Coast. Eric, you're ready to take us to the top?

1:45.4

I'm ready.

1:46.5

All right.

1:46.8

So for folks that missed that first episode, give us the quick download.

...

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